Passion is where everything starts in my life. It is as indispensable as water for me in order to survive.


Grit is the right mix of courage, tenacity, endurance… and badass, never give up attitude needed to thrive.


Resilience is my personal « Whatever happens, I’ll get back on my feet, once again and follow my path » life saving moto.


Congruence is the glue that makes everything sticks together… and bring me a feeling of purpose.

jean-moulin-universite ifg em-lyon ecole-des-mines-de-douai concordia-university

Start Up Organizations & Businesses from Scratch – CURRENTLY investing in… = User Experience Design, the Open Compagnon way
Startup Village = from idea to launch and everything in between

UX Compagnon

All about UX Design
The Compagnon way

Startup Village

The startup ecosystem
The humanistic way

Build Organizations & Businesses from Scratch

Consulting, Trading, Manufacturing , Winemaking, Publishing
France – Canada – China

CCIL Beijing Office – China

Achievements : Built Lyon Chamber of Commerce in Beijing from scratch, managed 8 years; 300+ french orgs advised; countless bilateral agreements, business meetings, businesses started.

  • Plan Project
  • Interview Customers
  • Market
  • Network
  • Represent
  • Promote

DX Ltd / Trade – China

Achievements : Hundreds of French companies helped in their China business development.
Purchasing, quality control, and trade services. Buy and resell products for the European market.

  • Plan Project
  • Interview Customers
  • Build Mission & Report
  • Train
  • Market
  • Advise

DX Ltd / Production – China

Achievements : Built an entire metal mesh baskets workshop from scratch for the European horticulture industry, managed 15 years (2016). Dalian, Liaoning province.

  • Plan Project
  • Interview Customers
  • Design / Make / Create
  • Sell
  • Manufacture
  • Train

AKB Innovation – France

Achievements : Startups funded, some still in operation from a 1990’s launch. Technology transfer, feasibility studies, funding, mentor, coach, advise.

  • Fund or Help fund
  • Mentor – Coach
  • Research Center Industry collab.
  • Train
  • Business Plan
  • Advise

AB Éditions

Achievements : 11 books written + reports + essays + Jacques Peuchet & Compagnon du Tour de France books publishing.

  • Write
  • Create Book covers
  • Createspace+Amazon
  • Publish
  • Market
  • Promote

Monte Cristo / Wine – China

Achievements: 12 wine labels, 4 books; 14 distributors in China; ROI = 90 days; 20 times better than the competition (see below for details).

  • Self fund
  • Design
  • Market
  • Storytell
  • Distribute
  • Train

The Picaud Adventure

Achievements : research, essays, novel, movie script, trailers (details below).

  • Research
  • Essays
  • Movie script
  • Documentary project

Source, Trade, Quality Control, Train

Sourcing, Trading, Manufacturing, from scratch – Advising customers to build China businesses wisely


Foundry Industry


Furniture Industry

Quality Control

Garment Industry

Manufacture & Get Hands Dirty

Building low-tech operations with customers

Build Facilities

Adapt a Construction Building

Set Equipment

Piece by piece with bare hands

Mechanical Assembly

With parts modified on the fly


Give people training and a job

Train Board of Administrations, MBA Execs & Top Executives

France & China

French top IT Companies

China IT Business Seminar

Board of Administration 1

Cross Cultural Differences Seminar

MBA – Top Exec Seminar

Doing Business in China Training

Board of Administration 2

China Business Startup Launch Seminar

MPM Wuhan

China Top Executives Seminar

MPM Lyon

Business Owners Seminar

CCIFC Beijing

IT China Seminar

Board of Administration 3

China Startup Seminar

Build Bilateral Economic Links, Advise & Facilitate

Bilateral achievements

CCI Lyon and CCPIT

Bilateral Treaties Signature

French Embassy – Beijing

French Ambassador 1

French Embassy – Beijing

French Ambassador 2

Made in France Promotion

Maisons à vivre with French Minister

Rhône-Alpes – Guangzhou

Bilateral Partnerships Signature

Trade Mission

Shenyang Government

Trade Mission

Shenyang Government

Made in France Promotion

China TV Channel

Bilateral Partnerhips

Dalian City Mayor

Trade Mission

CCIL President tour in China

Aderly – Invest in France

France Investment Promotion

Lyon city Promotion in China

Lyon city Mayor

Xiamen Business Meetings

Entry  Event Speech

Europasia Board

120 Chinese CEOs in Lyon

French Exhibition in Beijing

Economy Minister C. Lagarde

EuropAsia Conference

Lyon City


Sino-French Universities 

China Environment Exhib.

CIEPEC National

Trade Mission

Rhône-Alpes Officials 

Grand-Lyon China Tour

Grand-Lyon Vice-Chairman

Design Way Beyond a Mere Business

Designing a Concept, a Narrative, a Wine Catalog, 4 Essays, 1 Novel, 1 Movie Script, Interviews, Trailers,
a Wardrobe, 2 Horse Saddles, 2 Websites, and many Derivatives Products… while building a Business

Creating a Promotional Video

From grapes to wine: the whole MC wine process

From Idea to Concept

From a worldwide known character and novel: the Count of Monte Cristo to a whole business and creative almost Transmedia adventure
Building a Dumas Father cultural association in France – Creating cultural events related to XIXth century France – Creating a Badminton Team in China
Creating trailers and training sessions – Producing Video Material – Publishing receipe books

Sponsoring Château Monte Cristo

Alexandre Dumas castle

Building a Visual Identity

The young Dumas, the castle, our wine catalog

Filming for a Short Movie on Château d’If

The Count of Monte Cristo prison

Creating Crafts from Maps and Cards

Vineyards maps and cards the artist way

Publishing MC Books on Wine Receipes

4 self-published wine books

Creating VIP Promotion Gifts

Fu Laoshi calligraphies

From an Inspiring Hero based Concept to Blending a Narrative Centered Wine Catalog

12 wines from VDF to AOC
Each label bears the name of one of the main Count of Monte Cristo novel characters

La Carconte

MC Vin de France blend #1

Marquis Cavalcanti

MC Vin de France blend #2

Abbé Busoni

MC Vin de France blend #3

Comte de Morcerf

MC Vin de Pays (IGP) blend #1

Réserve de Mercédès

MC Vin de Cépage #1: Merlot

Réserve de Mercédès

MC Vin de Cépage #2: Syrah

Réserve de Mercédès

MC Vin de Cépage #3: Sauvignon

Tours de l’île d’If

MC AOC Corbières

Tours de l’île d’If

MC AOC Minervois

Baron d’Épinay

MC AOC Bordeaux #1

Monsieur de Villefort

MC AOC Bordeaux #2

Flavien de Quesnel

MC AOC Bordeaux #3

From a Typical Wine Business to Research on the Authentic Monte Cristo: François Picaud

4 essays

Essay 1: the Report

Picaud : le Rapport

Essay 2: The Inquiry

Picaud : l’Enquête

Essay 3: The Commentator

Picaud selon Ashton-Wolfe

Essay 4: The Letters

Lettres à Picaud

From Ancestry Research to Storytelling

1 movie script, 1 novel, 1 novel website

The Novel

Le Diamant et la Vengeance

The Website

Le Diamant et la Vengence novel Website

The Movie Script

Le Diamant et la Vengeance

From Storytelling to Building the François Picaud Legend Ecosystem

A documentary film project, 1 documentary website, 1 doc trailer and 1 Itinerary trailer

The Documentary Website

Everything on Picaud the true Monte Cristo

Trailer 1 : the Treasure!

On the fabulous Picaud real treasure trail

Trailer 2: the Trail Route

Detailed itinerary for the treasure quest

From one XIXth Century Legend to another,
Agricol Perdiguier, inspiring UX Compagnon  – CURRENTLY and Startup Village… going back to square 1

UX Compagnon

UX Design
The Compagnon way

Startup Village

The startup ecosystem
The humanistic way

Get Inspired ?

Questions, comments, remarks, suggestions, need to talk about ?
Send me an inquiry and I’ll get back to you asap.


jean-moulin-universite ifg em-lyon ecole-des-mines-de-douai concordia-university